Will Stoyles

Skateboarding is more than just cruising around. Skateboarding is a lifestyle. Skateboarding is love. Over the past 60 years Skateboarding went through a kind of evolution. 

The 1960's

Between the years 1959 and 1965, skateboarding became more and more popular in the United States. Particularly affected were the states on the east and west coasts. Due to the industrial development, the skateboard’s status changed from toy to sports equipment. In 1962, the surf shop “Val-Surf” in Hollywood sold the first self-produced skateboards. These boards featured a typical surfboard shape and roller skate trucks and were sold as complete boards. In the same year, the company Patterson Forbes developed the first industrially produced complete boards with more developed trucks. In 1963, the publisher of the “Surf Guide Magazine” Larry Stevenson released the first advertisement for skateboards in his magazine. Also the clothing industry specialized more and more on skateboarding.

One of the most famous skateboarding shoe brand named Vans was established in 1966. From this day on, Vans supported skateboarders from all over the world. Especially shoe companies like Vans, Etnies, Converse and DC Shoes developed and manufactured skateboarding related footwear and streetwear.

Another landmark event in 1963 was the first skate contest in Hermosa Beach, California. Skateboarding was not just cruising anymore. Skateboarders showed their skills in different disciplines like slalom or freestyle and companies started to assemble a team to sponsor the riders. As the popularity of skateboarding began to expand, the first skateboarding magazine “The Quarterly Skateboarder” was published in 1964.

A next big step was the further development of the shape of the boards. Larry Stevenson invented the “kicktail“, and with it came a lot more possibilities to ride a skateboard.